Test Bank for Contemporary Marketing, 16th Edition : Boone

Test Bank for Contemporary Marketing, 16th Edition, Louis E. Boone, David L. Kurtz

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Table of Contents

PART I: DESIGNING CUSTOMER ORIENTED MARKETING STRATEGIES.
1. Marketing: The Art and Science of Satisfying Customers.
2. Strategic Planning in Contemporary Marketing.
3. The Marketing Environment, Ethics, and Social Responsibility.
4. Social Media: Living in the Connected World.
5. E-Business: Managing the Customer Experience.
PART II: UNDERSTANDING BUYERS AND MARKETS.
6. Consumer Behavior.
7. Business-to-Business (B2B) Marketing.
8. Global Marketing.
PART III: TARGET MARKET SOLUTIONS.
9. Market Segmentation, Targeting, and Positioning.
10. Marketing Research and Sales Forecasting.
11. Relationship Marketing and Customer Relationship Management (CRM).
PART IV: PRODUCT DECISIONS.
12. Product and Service Strategies.
13. Developing and Managing Brand and Product Categories.
PART V: DISTRIBUTION DECISIONS.
14. Marketing Channels and Supply Chain Management.
15. Retailers, Wholesalers, and Direct Marketers.
PART VI: PROMOTIONAL DECISIONS.
16. Integrated Marketing Communications, Advertising, and Public Relations.
17. Personal Selling and Sales Promotion.
PART VII: PRICING DECISIONS.
18. Pricing Concepts.
19. Pricing Strategies.
Appendix A: Developing an Effective Marketing Plan.
Appendix B: Financial Analysis in Marketing.

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Contemporary Marketing
Contemporary Marketing Boone
Contemporary Marketing Boone 16th
Contemporary Marketing Boone 16th Test Bank
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