Test Bank for Patterns of Entrepreneurship Management, 5th Edition, Jack M. Kaplan, Anthony C. Warren

Test Bank for Patterns of Entrepreneurship Management, 5th Edition, Jack M. Kaplan, Anthony C. Warren

Table of Contents

PART I GETTING STARTED AS AN ENTREPRENEUR
1 THE ENTREPRENEURIAL PROCESS 2
2 THE ART OF INNOVATION 22
3 IDEAS INTO BUSINESS MODELS 49
4 Customers, Markets, Competitors, in a Digital World 77
5 USING THE CROWD 107
6 WRITING THE WINNING BUSINESS PLAN 129
7 SETTING UP THE COMPANY 151

PART II FUNDING THE VENTURE
8 FUNDING THE VENTURE 176

PART III BUILDING AND EXITING
9 MANAGING RESOURCES—MONEY AND PEOPLE 228
10 COMMUNICATING THE OPPORTUNITY 257
11 EXITING THE VENTURE 276

PART IV SPECIAL TOPICS: SOCIAL ENTREPRENEURSHIP TECHNOLOGY ENTREPRENEURSHIP FAMILY BUSINESS
12 SPECIAL TOPIC: SOCIAL ENTREPRENEURSHIP (ONLINE) 2
13 TECHNOLOGY ENTREPRENEURSHIP (ONLINE) 22
14 FAMILY BUSINESSES: IMPORTANT AND DIFFERENT (ONLINE) 49